I asked Libsyn whether the figures they quote in their public overall stats also includes AppleCoreMedia, and shared with them a version of this article. While Libsyn do break out AppleCoreMedia and iTunes in their customer stats, their overall figures given in The Feed are for “the Apple Podcasts app, iTunes, and the Apple Podcasts ecosytem”. I asked - and, according to the company, AppleCoreMedia accounted for 15.2% of all downloads in March.īy contrast, I suspect that Libsyn includes all AppleCoreMedia stats in their overall Apple numbers. They don’t, though, publish this “Unknown Apple Apps” numbers in their global stats for some reason. Or, if you like it better that way, 42% weren’t.īuzzsprout’s Kevin Finn: “I think it’s very possible that the way that other podcast hosts have been tracking numbers for a long time attributing a lot more plays to Apple Podcasts than we believe is the most accurate way.”īuzzsprout’s “most accurate way” is to remove all AppleCoreMedia figures from their released stats.įor their customers, Buzzsprout breaks out AppleCoreMedia traffic, called “Unknown Apple Apps”. In short, according to Podnews’s stats, 58% of AppleCoreMedia downloads were verifiably from Apple Podcasts.
Podnews wrote a piece explaining what AppleCoreMedia is, and what it means for podcast stats. In an episode of Buzzcast, their podcast, they highlight a few things that might explain the discrepancy. Similarly, if Apple really has thrown away their pioneering lead by being asleep at the wheel and dis-inclined to work with the industry, that’s a story too.īuzzsprout, to their credit, agree that their numbers are quite different to what others are publishing. Given that Spotify seems to have no apparent interest in open standards or the wider infrastructure of podcasting, that might be a concern for the future of the industry.
If Spotify is as big as Apple, that’s big news. I’d like to think that Podnews is a little different: and I’d rather ask difficult questions to find out what’s really going on, and help people understand whether these numbers are wrong (as some competing podcast hosts have claimed), or whether there’s something to be learnt from them.Īfter all: it matters. Some of the podcast press will just publish these numbers, different though they are, and move on.
They say that Apple Podcasts is 60.01% Spotify 13.65% and Google 2.3% of all downloads.īuzzsprout released their April figures earlier this month: they report Apple Podcasts is 29.3% Spotify 29.3% and Google 2.8% of all downloads. Libsyn has released their most popular platforms for April, in The Feed.
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